international marketing plan

international marketing plan Order Description Assessment brief: The assessment requires students to develop an international marketing plan for a product from an Australian based company to the Asia-Pacific region. The group must choose a company that exists and an existing product that is not currently sold in the country chosen. Products may be, for example, FMCG, food & beverages including alcoholic beverages, technical, medical or clothing. The group must choose a country to market to in the Asia-Pacific region. Secondary research and analysis of the market is required to substantiate the recommendations. The marketing plan must address the entry strategy and identification of the: target market set marketing and communications objectives recommend a strategy across the elements of the marketing mix. Product options we are considering: -An Australian craft beer -Lucas Pawpaw (australian product that has huge market potential in Asia, only available in New Zealand, Malaysia and Hong Kong so far) -Koala Mattress - https://www.manmonthly.com.au/features/made-in-australia-a-look-at-three-successful-exporters/ -Blackmores, Swisse or another Australian vitamin brand - https://www.businessinsider.com.au/meet-the-chinese-students-making-up-to-3000-a-week-selling-australian-vitamins-and-baby-formula-back-to-china-2016-6#x1 (Please help us to pick one proper exemplary company to perform this task successfully) *As an example of offering quality rather than price as a competitive advantage, Harrison said this where an Australian company could do well, especially in the Asian Century, where many recently affluent Asian customers view an Australian product as a luxury they can suddenly afford (Manmonthly). Possibly interesting info relevant to assignment https://books.google.com.au/books?id=8iziBAAAQBAJ&pg=PA225&lpg=PA225&dq=an+Australian+product+not+available+internationally&source=bl&ots=XTILwKWMm6&sig=WmEOeQZbH3GUvj8K0_k77k5wpWs&hl=en&sa=X&ved=0ahUKEwiHwOLG-arTAhVrylQKHSKrCMA4ChDoAQgiMAE#v=onepage&q=an%20Australian%20product%20not%20available%20internationally&f=false Outline: 1.Background research & selection of suitable organisation and product and appropriate market country 2.Secondary market research & analysis Financial Economical Political Cultural Legal 3.Entry strategy including: marketing objectives target market strategy 4.Marketing strategy across marketing mix including: Product Price Distribution promotion like you to do the first three parts(1-3numbered) in this assessment. Further detailed instructions may uploaded later, thus please keep an eye on that and the messaging board as well.