International Marketing Planning

International Marketing Planning Order Description This is a group essay for International Marketing planning, the group member are 3 so each one is doing his part. The essay about: ( Identifying an existing product/organization, which is not currently marketed within the selected destination ) So the chosen Organization is : PRIMARK Shop The chosen destination is : Brazil Note: The other group members are doing SWOT, Microenvironment and PESTLE analysis for Brazil. So my part is the introduction: - Introduce Primark company, do not forget to mention it’s a subsidiary of the Associated British Foods company. - background about the company selected - which countries is it operate currently how is it operate within the current destination - Market share within its industry - It’s opportunity of expansion in emerging Market country which is it ( Brazil ). - Main Marketing strategy the company adopt (briefly)