Write a marketing case related to an existing brand. This can be in Kuwait or anywhere else in the world. The case has to focus on some aspect of marketing including but is not limited to: overall marketing strategy,
branding, pricing, promotion, international marketing strategy, positioning among others.
The case should be a maximum of 10 pages single-spaced.
The case should include the following:
start with an executive summary
- Overview about the company/brand
- Background about the marketing issue
- Marketing strategy/tactic
- Analysis of the marketing strategy/tactic
- Lessons learnt
- Recommendations
The information for this case should be based on mainly secondary sources. You can do some primary data
collection if possible.
you can choose any company of you choice as long as it will known and you provide good information.