international strategic managment

international strategic managment Order Description Car companies had been operating in a very difficult business environment in the last few years. Some carmakers have struggled with solvency issues as sales fell in many markets worldwide and companies. Many governments have stepped in and provided help/support to the industry in order to keep their car plants running, but also there has been a growing concern for curbing environmental pollution and an increased focus on car exhaust emissions. Since 2012, the car industry has shown some signs of recovery in some markets. Some manufacturers have increased sales and made profits. Many carmakers have formed new alliances, have searched opportunities in emerging markets as well as creative financial deals for home markets. In spite of this, many companies still face various challenges and difficulties, especially in the current economic, financial and regulatory environment. You are asked to study the European car industry and complete the following task: QUESTION: ‘’Analyse the business environment in the last two or three years including the industry conditions in which car companies operate’’ Use Porter’s five forces analysis in order to define the attractiveness of industries and markets and to identify their potential for change. Analyse strategic and competitor positions in terms of strategic groups, market segments and ‘Blue Oceans’. Use these various concepts and techniques in order to recognise threats and opportunities in the market place. Analyse the broad macro-environment of organisations in terms of political, economic, social, technological, ecological and legal factors (PESTEL). Construct alternative scenarios in order to address possible environmental changes.