Internet Banking soultions

Internet Banking soultions Order Description • Please be informed that the product or the service that is going to be used in this paper is about the online banking (internet banking ) • Use the attached report that has analysis based on a survey made in 2012 . • As you see at page 22 you will find that most of customers are preferring to use internet banking channel rather than the other channels . • The following below points are required to be provided . 1. Collecting Information and Forecasting Demand , analyzing markets ( use the attached report ) 2. Identifying Market Segments and Targets ( assume that you have 3 segments mass consumer banking , affluent consumer banking , privet consumer banking ) 3. Creating Brand ( assume that we are a new bank “HMY Bank” ) 4. Competitive Dynamics 5. Setting Product Strategy (Designing and Managing Services) 6. Designing and Managing Integrated distribution channels ( Internet , ATM , Branch , call center , mobile banking ) 7. Designing and Managing Integrated Marketing Communications 8. Managing Mass Communications: Advertising, Sales Promotion, Events and Experiences, and Public Relations 9. Managing the marketing effort Please Note: 1- You can use different marketing plan templates as long as they cover the major elements. • For guidance purposes, a minimum of 2500 and a maximum of 5000 words are expected in this plan • Charts are necessary to be provided if there is any . • Data from the attached analysis based on a survey that has made in 2012 is required . • Any source that have been used must be cited, and must provide with me a soft copy of that source. •