IT Automation software

Respond to the following questions How do you see IT Automation software (in general ) benefiting organizations? How do you see IT Automation software (in general ) hurting organizations? If you had to introduce a new automation software to your IT Director or VP of Technology hoping to try and get them to buy it, what would you say? (if you can't relate to your current organization be creative and make up some problems and how this software can provide solution(s).