Journal Analysis

  1. Strategy and objective (to journal):
    • The strategy and objectives will need to be submitted to the journal prior to the seminar in which you will play the simulation.
    • It should be brief and to the point.
    • It is essential that the strategy submitted to the journal is exactly the same as the one submitted in your final reflection. If you change the strategy in the final report, it will count as a late submission and will attract late submission penalties (from the time the original strategy was due to the time you submit your final reflection).
  2. Reflections on round 1 and adjustments for round 2 (to journal):
    • These are brief bulletpoints summarising how you performed based on your strategy and targets. For example:
    o Objective 1: 400 million in profit by 2025. Result: 20 mln profit in 2025.
    o Reflection: I set the price of the disruptive battery too low, resulting in significant losses per battery sold.
    o Proposed change: from the beginning set disruptive battery price at break-even point. Gradually adjust when cost price is reduced to create profit margin.
    • The strategy and objectives will need to be submitted to the journal prior to round 2 of the simulation.
    • It should be brief and to the point. .
    • It is essential that the reflections and revised objectives are aligned with your final reflection, but you may want to add more explanation in the report. If you substantially change round 1 reflections and objectives for round 2 in the final report, it will count as a late

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