Briefly describe heavyweight product managers and lightweight product managers. Address the following:
Compare and contrast these two types of managers, including their roles and authority.
What types of new product development lend themselves well to heavyweight product teams? List two
products currently on the market that would benefit from heavyweight teams. Defend your choice for these
products being developed by heavyweight product teams.
What types of new product development lend themselves well to lightweight product teams? List two
products currently on the market that would benefit from lightweight teams. Defend your choice for these
products being developed by lightweight product teams.