LUSH "Lets Relax" Campaign Plan

Order Description This campaign is called “ Let’s relax: take your vacation at home.” It is the campaign about letting people enjoy their life from being always busy at work or study. It reveals the present society issue of having too much stress, which leads to anxiety issue, being nervous and even depression. The focus of this campaign is to relieve people’s stress and improve people’s satisfaction to their life by using their products. It can be achieved by video and posters. The campaign implies the message of using LUSH’s product can relax the body and mind of the customers. Take your vacation at home means that taking a shower at home can make you feel like being at the beach, enjoying the sunshine and doing an SPA in your dream vacation destinations. Based on this campaign, create a timeline/plan on how the "Let's Relax" campaign will be implemented. Also, evaluate and make mid-course corrections, 1) Determine time, budget and staffing needs. List all activities. Under each activity, outline the steps, in order, that will lead to its completion. Assign a budget, and staffing needs estimate for each activity. Working backward from the activity completion point, assign a date for each step in the activity. You can plot your dates on calendar pages or organize them on a timeline such as a Gantt chart. (Template/Example attached) 2) Evaluate and make mid-course corrections. Specify times to take stock of progress in completing communications plan. Determine strengths and weaknesses. Identify obstacles. Create and implement new approaches for success. Consult with communications technical assistance advisors.