Luxury services field

  Select any company in the luxury services field, and analyse its services marketing strategy in terms of: Promises made, how, to which segment (s), and why this/these segment(s). How do you think the promises are kept (you can refer to the concept of the Service Marketing Triangle for this). Summarize the seven P approach this company is using: product (offering); price; place; promotion; people; and processes. How would you rate this company’s service marketing strategy: bad, good, or fabulous, and why.

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