How to make tourism sustainable in Santiago de Compostela over the whole year?
Max 1900 words
Problem Statement: How to make tourism sustainable in Santiago de Compostela over
the whole year and not only during the summer season?
The education is SERVICE, HOSPITALITY AND TOURISM MANAGEMENT, the 3rd
semester. It needs to include
Problem statement: has to relate to the area of specilisation, i.e. related to the tourism
sector
Current trend / area of investigation
Analysis and tools include your 2nd/3rd semester tools and topics such as:
Growth strategy (Ansoffs matrix), Market development, sustainability or market
penetration – choose most suitable one connected to the topic and get closer to it.
Destination analysis
Marketing strategies
Leiper
Segmentation
Motivational factors