Here is the link of the video: https://www.pbs.org/video/mark-cuban-entrepreneur-u49vgr/
From the CEO Perspective video, identify an important and primary business problem or issue for the organization as identified by the leader in order to derive the core evidence question and other evidence needs.
State the managerial problem or situation;
Identify important underlying issues or situational factors;
offer an important managerial question arising from the problem or situation;
based on your managerial question, state a broad evidence need;
based on your managerial question, state a specific evidence need;
incorporating your assessment in steps 1-4, offer a core evidence research question;
(expand your core evidence question through one specific examination of context, action, actor, outcome, or mechanism, and indicate clearly which dimension you are using for your expansion.