Market Analysis - Adobe

  Identify and describe the target market of Adobe (computer software company). Discuss the segmentation base(s) used to identify this target market (Chapter 7, p. 185-200 INCLUDED in attachments). Explain if this target market was appropriately identified. Perhaps there is a missed opportunity, or maybe they could reconsider the target market? Support your analysis with sources and other research you conduct. Please focus on the Technology factor, as shown in the PESTEL analysis attached. Please use a minimum of three (3) sources.