Market analysis for New Oriental Education & Technology Group

    Current Market Boundaries and Analysis o In this section,you should answer the following questions: § What is the exact definition of the market you are competing in? § What is the size of the market? § What is the growth prospect for this market? As the market increases, how will this affect your market share? § What percent market share do you currently have and what percent do you want to capture? § What stage of the industry life cycle is the industry? Impact of External Environment o Discuss the relevant issues identified using PESTLE and Porter’s Five Force Model o How do these external environmental factors create opportunities and/or threats to your firm’s current business model?