Market Research Methods & Data Analysis (Ford Ka)

    Order Description   You are required to use the Ford Ka case to prepare a report and give recommendations to Gilles Moynier (the brand manager at Ford France) based on the case study material provided. You are required to prepare this in the form of a Word document. Font Calibri 11, 1.5 spacing. Recommended Approaches: It is given that small cars are a trend. You may start off by examining the problems of the existing segmentation methods and what are the other possible ways to segment the market (e.g. by styling, features, maneuverability instead of size). You may also examine the key success factors and key limiting factors of Fiesta, Renault Twingo or other competing brands. If these key success factors can be replicated or key limiting factors can be overcome with respect to Ford Ka, then state and explain whether Gilles Moynier should recommend launching the product. If these key success factors cannot be replicated, key limiting factors cannot be overcome or for whatever reason you believe Gilles Moynier should not recommend the launching of Ford Ka, state your rationale and detail what can be done to enhance the competitiveness of Ford over Renault and other competitors in the small cars market, and what kind(s) of additional market research is (are) recommended to achieve that.