Market segmentation

Market segmentation Please do SWOT analysis for the "Uber Case" The analysis should be the same format as the sample attached, which you have done previously. For the SWOT (Please select the top issues; for instance 2-6 strengths, 2-6 for weaknesses and the same for other two (opportunities threats). Also, please reference any data or online sources if you use any. (1000 words max.) Thank you