Marketing
-Define retail
-What kind of retailer is camelback?
-Define wholesale
-What kind of wholesaler is camelback?
-Define integrated marketing communications
-Discuss CamelBak’s IMC
-Define advertising
-Define message strategy
-What is CamelBak’s message strategy w/ examples?
-Define Public Relations
-What kind of PR does CamelBak engage in?
-give 2 examples of CamelBak’s PR (define type & CamelBak example)
-Define sales promotion
-Give at least 3 type of promotion tools (define the type & an example of CamelBak doing it)