Marketing

    Building on the information presented in the cases: a) Summarize and explain Nike’s level of commitment (e.g., media plan, cause- related marketing, etc.) to the “Dream Crazy” campaign. b) Summarize and explain Gillette’s level of commitment (e.g., media plan, cause- related marketing, etc.) to the “The Best a Man Can Be” video. c) What were the similarities and differences between Nike’s and Gillette’s level of commitment to their respective campaigns?