Marketing:

  Marketing: Real People, Real Choices 9th Edition INDIVIDUAL CASE STUDY#2 Your case study should include all of the following: 1. summary detailing the main points of the case 2. discussion of marketing decisions detailing the marketing aspects of the case (4p’s) 3. critical evaluation of the given solution 4. multiple original student generated possible alternatives to the solutions given. If no solutions are given in the case, the student should still provide detailed possible alternative solutions and their potential outcomes.  Do not simply accept that the given solution was the best possible (regardless of the outcome). Choose from ONE of the following cases. First Quality Music