Marketing

    Description: Write a one page paper on one of the following topics: 1 - After reading about primary and support activities in a firm's value chain, discuss how managers can create value by establishing important relationships among the value-chain activities both within their firm and between the firm and its customers and suppliers. 2 - Summarize the reasons why managers should use social capital in leveraging their human capital within and across their firm. Also discuss the value of explicit and tacit knowledge in today's competitive environment.