Marketing a new product

 

 

 

 

 

Create a new product and provide how you would market the product. Provide information on how the product is superior to your competitions product.

1. Define and explain each of the following tools/concepts below.

The strategic planning process

S.W.O.T

Market Segmenting

Target Marketing

Product Positioning

Offerings: —product, price, and service

2. Use two or more of the concepts from part 1 in your product assessment.

3. Analyze security, privacy, ethical, and legal issues related to the digital information world and marketing

 

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