Marketing Advertising

  Find one successful and one unsuccessful outdoor advertising campaign. . You may find out on the street or search for them online. Explain the reasoning behind your selections. Give information about; The intended audiences Marketing objectives of the campaigns Fundamental creative/design components of the campaigns Positive and negative aspects. Are they integrated with other marketing communication channels? Were they able to give the intended effect? Were they able to reach the intended target market? Why are they success/failure? What would you change in them?

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