Marketing Analysis - Product Plan

Marketing Analysis - Product Plan Order Description Make a marketing plan of product. The product is from LEGO group focusing on the interlocking bricks The report includes Executive Summary Introduction of the company and the product Analysis of the product 1. PESTLE (only write the things that relevance to the product) 2. Any business objectives identified (make assumptions if necessary),Vision and mission for the company/product 3. Existed or Proposed 7Ps 4. Demand Ecology (will provide the explanation and the example of theory on the uploaded file). - Talk about the demand ecology and the Competitors in the demand ecology (direct and secondary) Competitors Analysis (choose one of the competitor from the above mentioned) - segment targeted by competitor - 7 Ps of competitor Segmentation of LEGO - The touch point is Consumer • Who are the actors at this touch point? (Demographics, Sizes etc.) • What is it they require/ desire to carry out and repeat a behavior which supports your objectives? (This may be different for different actors at the touch point) o If individuals ? Behaviors ? Problems, goals/ physiological needs satisfaction (Motivation) ? Information-Knowledge (Cognition) ? Feelings-emotions and moods (Affect) o If a group (Families, Businesses) ? Problem ? Decision processes • When do they require above? • Where can you contact them? • How will they undertake the behavior you need? (e.g. could be purchase decision making?) • Take this information and cluster similar actors together as segments and place in table • Take this information and cluster similar actors together as segments and place in table (Read the given file uploaded) Future-Scenario: Forecast (take touch point group from 4 above) • What are changes likely to be caused by macro external influences identified above for this group-what will their future look like • What are the changes likely to be caused to you because of the changes in this group? - You can assume here Apart from your assumptions about the corporate objectives and the future and the 5 W’s and H analysis all else should be facts-no theories. The only citations will be sources of data! Articles would be fine, any source from the internet would be fine too. Conclusion