Marketing and the Environment

Within the Discussion Board area, write 200–300 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

Search the Internet for a news article or discussion of a environmental disaster (i.e. Gulf of Mexico oil spill or Chernobyl nuclear meltdown). Report on the incident and provide suggestions for an appropriate response to the disaster. In addition, consider the Code of Ethics as presented by the corporation's website and modifications you would suggest to the statement, in light of the incident (If the organization does not have a published Code of Ethics, find another incident for the assignment).

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