Marketing– Brand Management

      Pepsi Kendall Jenner Commercial Analysis In Spring of 2017, Pepsi pulled one of its ads featuring model Kendall Jenner as a protester who hands a can of Pepsi to a police officer facing a crowd of demonstrators.The ad drew sharp criticism because it was accused of trivializing and mimicking imagery from protests for social justice causes that took place throughout the USA.   1. Identify what Pepsi was trying to achieve from a branding stand point with this ad and why. (25 marks) 2. Identify and describe what you believe the problem was with this ad and why it failed horribly. (25 marks) 3. Identify and describe Pepsi’s brand personality and how this ad hurt it? (25 marks) 4. How can the Pepsi brand recover from this blunder? What strategies and actions would you recommend that they consider? (25 marks)