Marketing Challenges in a New Economy

Read the article: "Airbnb and the Unstoppable Rise of the Share Economy (Links to an external site.)Links to an external site:. A recent trend in the consumer marketplace is the ability for a consumer to share their personal belongings, such as their homes/apartments, autos, tools, bicycles, and so forth. The shared economy has now become a multibillion dollar business. •Explain how this concept is disrupting our traditional economy. •Describe whether the shared economy is creating new value for the consumer or if it is just replacing existing business.