Marketing in tourism

You are a market manager of expedia 1)How would you go about identifying hotels in your market area in Milan? 2)What are 3 things you would look at when choosing hotel for cooperation? 3)What are the most important kpi of an hotel? 4)How would you convince a hotel with 75% or 95 average monthly occupancy to join expedia? 5)How do you calculate fair shair? 6)how could you increase sales as a market assosiate? 7)How would you approach a top earning hotel whose RMD is decreasing?