Marketing - Macro-environmental factors

COMPANY: Walt Disney Background Information An external environmental scan is an important part of the strategic planning process. External scans can help an organization identify potential trends and/or factors that can lead to opportunities and/or threats. Macroenvironmental factors that are external to the firm are usually categorized as demographic, economic, social cultural, natural, technological, and political-legal. 1. Examine the macroenvironmental factors for the WALT DISNEY company 2. Using clear, insightful critical thinking, select four of the six macroenvironmental trends: demographic, economic, social cultural, natural, technological, and/or political-legal, and write a paper fully explain how they may affect the company. 3. Paper requirements: a. Length: four pages. b. Research requirements: five research sources. Sources must be credible and from the last five years.