Discuss and analyze the following;
Integrated Marketing Communications
Organizing for IMC
Consumer Behavior, Target Audience Decisions, and Brand Positioning
Objectives for the IMC Plan
Creative Strategy Decisions
Creative Tactics Decisions
Measuring the Effectiveness of the Promotional Message
Media Planning and Budgeting for IMC
Broadcast Media
Print, Out-of-Home, and Support Media
Sales Promotion
Public Relations
Direct Marketing and Internet Media
Regulatory, Ethical, Social, and Economic Issues for IMC