MARKETING MANAGEMENT

Order Description Prepare a report about one product or service containing information that could be used for a marketing plan.?You can choose a product/service from your own business or from another business with which you are familiar.?In your report you must include information about: The current marketing situation with background data on the market segments, product, competition, and distribution. Keep this discussion brief. Market analysis using a SWOT analysis. Make sure to discuss the SWOT analysis adequately. Objectives with goals for sales volume, market share and profit. These goals should be realistic but may have to be somewhat hypothetical because of the lack of time and absence of market research to provide better ones. Marketing strategies with details of the 4Ps (i.e. Product, Place, Price, Promotion): Make sure you explain why the strategies are relevant and how they relate to the market analysis, objectives and goals above. Clearly justify your argument.