Marketing Management

      You are the Country Marketing Manager of a large multinational corporation involved in h e a v y i n d u s t r i a l products based in one of the Asia countries. The Task You are given the task to review one of the product line which is experiencing declining sales and market share and to formulate a new Marketing Plan to increase sales and marketing in t h e c o u n t ry yo u a re b a s e d and to present this new Marketing Plan to the Regional Marketing Director for A s i a before implementation. Your marketing plan will consist of FIVE key sections: 1. Executive Summary 2. Situation Analysis (Marketing Audit) 3. Marketing Objectives 4. Marketing Strategies and Programmes 5. Finance and Budgeting 6. Marketing Monitors and Controls