Description
- Make a marketing plan for about a workout equipment. Use this video link for the criteria: https://www.screencast.com/t/zMTB0FTXU
Imagine you’re the marketing consultant for this company (see attached). You may also visit their web site.
You have been hired to help them get some direction with the specific goal of increasing sales NOW!
Develop a very short marketing plan that discusses:
-Who you will target as your market(s)?
-What is the value proposition?
-How you will reach them (messaging/media)?
For example, the target market might be health clubs, the value proposition might be that they can dramatically increase the number of customers they serve due to reduced wait time, and the media might be a trade show booth at a convention of health club owners along with DVDs and print ads in trade magazines.
If you can consolidate your value proposition into a memorable tag line, all the better.
Typically we include a budget with a marketing plan but that would take too much time for this exercise, so assume that whatever you need you can get. This doesn’t have to be too long and I’d encourage you to follow your instincts! You may also simply tweak some of the strategies the company is already trying to use.
Remember, in planning, done is better than perfect, so don’t try to be perfect, just come up with some possibilities. The purpose of the exercise is to stimulate thought. So THINK through your solutions and be sure you can support and defend them!
- Tipping or tripping point.