Part 1: Analysis of the Situation and Summary
The cooperative is at a crossroads—sales are stagnating and competition is intensifying. Just Us!’
market advantage is shrinking because highly motivated competitors have entered the fair trade
product market.
- Report the status of the Just Us! Coffee Roasters situation, utilizing the criteria listed in the
outline below:
o Sales analysis
o Analysis of market served
o Analysis of product offering
o Analysis of competitive environment - Summarize the analysis of the situation, utilizing the outline below:
o Matrix of strengths, weaknesses, threats, and opportunities (SWOT analysis)
o Market trends
o Marketing problem(s) for the company to solve
o Strategic options for the company