MARKETING RESEARCH AND STRATEGIES

  This assignment covers the following assessment criteria: 1.1 Discuss the role of marketing within a business using examples from three real situations. 1.2 Evaluate the importance of marketing to two other functions within a business. 2.1 Evaluate the application of the marketing mix to two products or services. 2.2 Discuss the principles of: (a) market segmentation (b) targeting (c) positioning 2.3 Develop and justify a promotion strategy for a product or service 2.4 Evaluate the above strategy 2.5 Apply product lifecycle analysis to two products