MARKETING RESEARCH IN PRACTICE ASSESSMENT

Order Description You are expected to undertake an individual research project (assignment) to assist a local (UK Leicester) retailer (e.g. clothing) in their decision making to expand in the booming location based marketing (LBM)/ location based services (LBS) area. Your research work should provide a thorough analysis of relevant secondary market data, propose an appropriate research design and undertake a small scale non-participant online observation of a location based community.