Marketing strategies for managers

write a formal report of 3,000 word on the individual chosen product to answer the questions below. (60% weighting) STEP 1 Choose ONE product from Inter brand’s Top 100 Global Brands 2016: http://interbrand.com/best-brands/best-global-brands/2016/ranking/ You are a senior marketing consultant working for ‘International Marketing Consultant plc.’ Your chosen company has asked you to produce a report that answers the following questions: STEP 2 Answer ALL three questions below. Clearly label each question. Question 1: Critically analyse the marketing strategy used for your chosen product in the UK. How this marketing strategy is different for the same product in other countries, take at least two example of other countries including one country from different continent. Conclude by providing a two paragraph summary that discusses whether you consider this to be an appropriate marketing strategy(s). Advised length: 1000 words. 20 marks Question 2: Compare the marketing mix of the chosen product in the UK and any other country chosen in task 1. Compare them in an appropriate format. Advised length: 800 words, 16 marks Question 3: Prepare a revised marketing plan for the chosen product and how it is different from the exiting plan used by the organisation. Highlights its salient factors and impact on the sale of the product. You need to conduct some secondary research to find out the core marketing data of that product and the tentative impact of your plan if it is implemented.