Read "12 Forecasts for the Retail Industry in 2017". link: https://www.vendhq.com/university/retail-trends-and-predictions-2017
Search for recent articles that give examples of these trends in the retail industry.
Search for recent articles describing the trends discussed:
- For each of trends listed, find a recent article that discusses a business and describes how it has adopted this strategy.
- Discuss each of articles describing how the trend impacts the strategic marketing initiative of the firms.