Marketing Uncovered

Marketing Uncovered Order Description In 3 sections of circa 150 words each (or less) with at least a single reference in each of the 3 sections, do the following tasks; 1) Define Marketing Management 2) Choose an organisation and thinking about the evolution of marketing illustrate where the organisation is sitting on this continuum, explain why 3) Using the headings of the PEST / PESTLE model briefly highlight factors currently affecting the chosen organisation and its customers. Learning objectives addressed in the assessment include; 1 be able to assess and explain the nature of marketing and marketing management in contemporary organisations; 2 be able to find relevant and important information about organisations, their industries and marketplaces from secondary sources. Requirements: Develop up to 150 quality words to answer each of the questions in the task. The below reference is a must use reference: Pride, William, Ferrel, OC, Lukas, Bryan, Shembri, Sharon and Outi, Nininen (2015) Marketing Principles: 2nd Asia Pacific Edition, Cengage Australia, ISBN: 9780170254793.