sherly Adknis-Green couldn’t ask for.better assignment. as the newly appointed vice present of brand development at Mary Kay, Inc. she is responsible for development of the product porfolio around the world, including global initiatives and product specifically formulated for global markets. she is enthusiastic about her position, nothing that”there is tremendous opportunity for growth. even themselves, and to look good is to feel good.” getting up to speed on her new company and her new position topped her short-term agenda. she was apecificlly int ereted in.the company’s efforts to date.to.build the Mary Kay brand in India.
1) what feature of your product are specifically important to potencial customer? 2) in which countries do these potencial customer live? 3) what special marketing issues are involved in trying to reach these customers?
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