Media Economics and Social Responsibility

Media Giants seek business cost/benefit advantages and the citizen/audience public require voice in media issues and live with constraints on voice posed by these media industry structural trends.

  1. How does Disney media help construct the social reality of our children?
  2. Does the consumer know best? Are conventional view assumptions about consumers true?
  3. If consumption is social, production is also social. What is social responsibility in production? What instances can you identify where media creators have shown social responsibility with respect to audiences?

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