Media Monitoring

Imagine working as a Communications and Media Specialist for either Shopify, Loblaws Companies Ltd., or Tim Hortons (choose one), and responsible for recording media mentions (news articles) that make reference to your chosen company or its activities since September 2017. Prepare a report of this output in which you summarize and categorize the quality of the mentions (e.g., positive, negative, neutral) and identify pertinent audience metrics.