Merchant Wholesalers, Agents and Brokers

Choose 1 of the following 3 questions. Define and describe Merchant Wholesalers, Agents and Brokers Who takes title and who does not? Briefly (couple of sentences) describe three (3) types of Merchant Wholesalers. Describe the alternate strategies that may be used in pricing management Also, briefly describe the three (3) sets of pricing objectives. Describe six (6) pricing tactics. as outlined in text and lecture Choose 3 of the following 5 questions. Each answer worth 50 points. Describe each of the elements of the promotional mix. Why is it important to develop synergies in their utilization'? Describe and discuss the steps in developing an effective communications program. Compare / contrast the AIDA and Hierarchy of Effects models. List the steps of each. Describe and discuss the major decisions, or steps, in designing an effective advertising program. Why is personal selling so important'? Briefly (couple of sentences) profile the three (3) types of sales personnel. What are the major prc situations that occur in sales management?