Identify two metrics that you found interesting or surprising in the Hubspot article and explain why.
Do you think these metrics would be used for a company like Pepsi? Why or why not?
If a company has a broad goal of “improving the financial performance of marketing efforts,” which of the metrics listed in the article could be used as a KPI for this goal? List one and explain why.
Include in your post any questions about terms in the article that you didn’t understand.