Nespresso case study

Report 2500 words (80 marks). Using relevant theories, frameworks, and concepts, analyse and evaluate (about 1500 words) the current position in which Woodchurch Bags finds itself, and make recommendations (about 1000 words) for a marketing strategy. Remember to identify any risks or challenges associated with your recommendations. 'Note: You can do analysis & evaluation based on SWOT/marketing audit but DO NOT put them (the model and/or framework of these two) in the paper. Select one theory/framework /concept that you have applied in answering question one. Assess its strengths and limitations for strategic marketing planning both in the context of the Woodchurch Bags case study, and in the context of the Nespresso case study that was studied in