Netnographic Research Project (Digital Marketing)

Netnographic Research Project (Digital Marketing) Netnographic Research Project 2500 words: Contributes to 70% of final mark Students are asked to undertake a netnographic research project on a given subject. This research project will follow Kozinets (2011) simplified flow of a netnographic research project. These steps include planning and entrée, data collection, data analysis, representation and evaluation. After undertaking the netnography, students will then write up the report in an academic report format.