New advertising campaign

Congratulations, your simulation company has hypothetically launched a new advertising campaign worth hundreds of thousands of dollars in a new foreign market. Orders were pouring in for your athletic footwear which received broad acceptance and very high demand. However, you have a serious problem. You were just informed by foreign customs that a routine inspection revealed your product does not comply with that country’s new standards and cannot be released for sale. You were also just informed by your engineering department that it could take a few months to a year to perform the necessary testing and complete the necessary inspections and certifications to comply with the new standards to get your products approved and released from customs. What do you plan to do? Mostly cited solutions are attached ″customs mess″ you select 3 or 4 or so and elaborate on those please.

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