new product development

new product development read the assignment carefully and follow the requirements in the Question sheet. please do not miss the following requirement: 1.  accounting word not including the references 2. S carve needed Assessment: Group Report and Presentation Criteria The purpose of this exerc ise is to start to put into practice the elements of the module which you have learnt thus far and to undertake a group project which mirrors a realistic industrial business process. The assessment of the work will be a single group assignment and appendic es which demonstrate a structured approach to NPD and evidence of practical activity. The work should encompass selecting, developing and implementing a NPD strategy. The key stages within the work should comprise: (This list is not exhaustive). 1. You are t o formulate small team groups. 2. Within your group develop a fictitious company, a background and its brand. 3. Operating as a team within the company consider the design of a lawn mower and break down its design attributes. 4. Go away and collate market research from diverse sources: websites, library, catalogues, industry research, etc. 5. List pertinent questions and review the design with target customers. 6. Record these interactions using QFD (House of Quality and Matrix) principles. 7. Demonstrate brainstorming, risk analysis and product design review using a selection of techniques, including affinity diagrams. 8. Throughout the project select and demonstrate the use of a suitable product development strategy. Group composition will be decided and informed by the Modul e Leader. Initial project approaches will be presented to the module group and this will be critiqued and peer assessed. This presentation peer assessment will comprise 25% of this assignment mark and the full submitted pro ject assignment will be worth a further 25 % of the total module mark. With the two halves combined, this assignment will represent 50% of the final module mark, with the further Individual Assignment representing the remainder. Report Guidance: 1. Critical assessment of the interrela tionship between business strategy, new product design and cross - functional team development within this sector. Even though there many tools and techniques within this field, what is a suitable approach for the new product selected. [20 marks] 2. Propose a suitable NPD strategy using a suitable planning method and approach for the company. [50 marks] Group Presentat ion 1 P age 2 of 4 3. Evidence of use and implementation of creativity and structured innovation tools. [20 marks] 4. Presentation/style of the research report [ 10 marks] Answers must be supported by examples from both theory and practice. Your submission should use a professional business report format and adhere to APA 6 th Referencing Style. The word coun t limit for this assignment is 40 00 words. Anything writ ten after this word count limit is reached will not be assessed. This is a School wide regulation and could have a significant impact on your overall mark. The word count will only include the words in your report, with the following items excluded: Title page; Abstract, Contents page; List of symbols used; Lists of figure s and tables; Words within equations; Words within figures, including the figure title; Words within tables, including the table title; References; Appendices. Note that figure and table t itles should be brief and should not include any information not already present in the main text. Presentation Guidance : The outline should include consideration of the following: 1. State the PROBLEM or OPPORTUNITY in one sentence. 2. Describe the NEGATIVE EFFECTS of the problem or of not taking the opportunity. 3. State your RECOMMENDATION in one sentence. 4. Describe the key FEATURES of your recommendation. 5. What are the BENEFITS of these features? - each benefit should "answer" a negative effect. 6. What EVIDENC E do you have to back up your recommendation? - use examples, statistics, expert opinion. 7. In your SUMMARY restate: - the problem (one sentence). - the recommendation (one sentence). - the benefits (reduce these to one sentence). 8. Describe your suggestions for ACTION - who, what, where, when. The detailed marking criteria are overleaf. Extra credit can be gained for taking a novel or innovative approach to making your case PROVIDED the essential elements are also in place. With a short presentation format you need to be focused, specific, making key points only. Consider which methods are most effective for communicating your ideas – the presentation medium (i.e. Microsoft PowerPoint) needs to be bold, illustrative, conveying a message, even using a metaphor. T hink about the medium you are using – how will you communicate it all in such a small space - visually? PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET AN AMAZING DISCOUNT :)