Listened to NFL Chief Revenue Officer Renie Anderson talk about how the league is working with its partners to create “intimate” experiences for fans. Please review this Sports Business Journal research report on the awareness level of official NFL sponsors.
Research and detail how one of the NFL’s official partners (designated with a *) is creating an “intimate” experience for the NFL’s “allegiant” fans during this COVID-19 season.
When formulating your answer, remember that the partner’s objective is to drive consumer engagement with their brand not the NFL.
Consider the marketing mix when answering the question.
Be concise with your answer (2 to 3 paragraphs).
https://www.sportsbusinessdaily.com/Journal/Issues/2020/03/30/Ratings-and-Research/NFL-sponsors.aspx