What are the biggest challenges Norwegian experienced in trying to expand its airline across the globe?
To what extent did you observe examples of ethnocentric, polycentric, or geocentric attitudes in this
case? Provide examples to support your conclusions.
Use Table 4.4 (Given below) to identify cultural differences that are likely to arise between Norwegian
employees working in Denmark and Sweden and Thailand. How might these differences affect
interpersonal interactions, and what can the company do to reduce any unintended conflict from these
differences?
What are the most important lessons to be learned about global management from this case? Discuss.