For years, online content streaming services have been growing at the expense
of traditional television viewing. While overall media consumption hours have
remained steady, the use of Internet-connected devices and smart TVs to view
streaming content is rising rapidly, while time spent viewing live TV continues
to drop, according to Nielsen. In 2020, there were more subscribers of video
streaming services than viewers with a cable connection. Netflix has long been
the king of streaming services, with more than 195 million subscribers worldwide
as of the third quarter of 2020, and thousands of hours of streaming content,
including hundreds of original shows developed exclusively for its own platform.
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